Lotto24s – K&L Gates Advising ZEAL on Antitrust Matters

Lotto24s is a German online lottery service which offers users the opportunity to play state-licensed lotteries such as lotto 6aus49, Spiel 77, super 6, euro jackpot, GlucksSpirale, Lotto club and Deutsche fernsehlotterie from their smartphones. lotto24s provides users with an option to create private syndicates which they can name themselves and invite other lotto players to join – thus increasing the chances of winning.

The company is headquartered in Hamburg, Germany and has more than five million registered customers worldwide, billings of EUR 500 million, and a diverse international footprint. It is a subsidiary of ZEAL Network SE, which has offices in Frankfurt, London, and Berlin. K&L Gates is advising ZEAL on a number of matters in connection with the voluntary public takeover offer of Lotto24 AG, including corporate, capital markets, and antitrust/competition law.

In a bid to break free from the duopoly of Apple and Samsung in the German app market, LOTTO24 teamed up with AVOW to engage & promote its mobile app via tailored on-device placements on Xiaomi and Huawei devices. In just six months, AVOW successfully exceeded all performance KPIs set by LOTTO24, and the campaign delivered a substantial increase in user acquisition as well as an impressive decrease in cost per install.

To play the lotto, a player must first create an account at Lotto24. Then, they must enter their personal information including their name, address, and nationality in order to verify their identity. Afterwards, they must choose their numbers for the next draw by clicking on the ”Play” button. The results of the draw will be displayed on-screen and in a player’s account. Alternatively, a player can choose to let the app randomly select their numbers for them. In this case, the player will be notified in case they win. In addition, a player may wish to opt-in to receive lottery news and other promotional communications from Lotto24. However, a player can always unsubscribe from these emails by changing their email preference settings at any time. Lotto24’s website has a FAQ page where any questions can be answered. In addition to this, the website also provides players with a help desk in case they run into any issues with their accounts.